The Mrs. Dash brand, introduced in 1983, was created to open up a world of vibrant flavor to consumers without the need for salt, while enriching consumers’ meal experiences and enhancing their long-term quality of life.
In 2020, Mrs. Dash has evolved to Dash to be consistent with consumers use of the brand – it adds salt-free flavor in a smart, simple, convenient dash.
The Dash brand wanted to debut their revised name and bold colorful labels with collateral that followed suite. Dash came with an idea and a rollout date. From start to finish, I designed and developed a dietician toolkit, consumer handout and mailer. It has been so successful that we are currently working on other rollouts.